Crabcakes & Cannabis is the brainchild of Brand Joint CEO Jennifer Culpepper. It is a celebration of the medical cannabis program in Maryland and its name references the critically acclaimed film, Wedding Crashers:

“Crabcakes and football cannabis. That’s what Maryland does!”

While working at Brand Joint, I spent a lot of time creating a robust style guide for this brand and applying it to merch, social media campaigns, and the custom Shopify website. This brand has gathered quite a following in Maryland and at local festivals. We even made the news.

See live site here.