Overview
Prime Extracts is one of the largest cannabis cultivators in Maryland. They are passionate about patient education, having the highest quality products, and being transparent about what goes into the cultivation process. Through tons of research, immersive learning, and a lot of time in Illustrator perfecting the patterns on the packaging, we achieved a clean, fun, award-winning, and educational brand.
The website was created to be a learning hub featuring all product information available in easy-to-digest data visualizations and an in-depth look at the cultivation process. Images used throughout were taken either in stylized photoshoots or onsite at a hemp farm in Frederick, Maryland.
what i did
Art Direction, Branding, Packaging Design, Apparel Design, Photo Editing, Social Media Content Creation, UX/UI Design + Webflow Development
my role
Senior Designer at Brand Joint
Tools used
Adobe XD for Wireframes, Design, and Prototyping
Adobe CCÂ for Design Elements
After Effects for Animation
Webflow for Development and Hosting
Custom Javascript Data Visualizations



